In a content experiment, different versions of your website are shown to a percentage of visitors. After a few weeks, Google Analytics announces the winner: the design that produced the highest number of lead conversions.
If your previous web developer did not perform these critical experiments, this was a misstep.
Bottom line: Only data analysis can determine which web design is the best for your club, by determining which version of the website generates the most business for you. With statistical evidence!
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I like the way it turned out and I agree with your taste. I think there is a high probability that this website will lead to an increase in sales.
What if, for some inexplicable reason, your potential customers respond poorly to this design? Human behavior is tricky. Just because we expect a certain outcome does not mean it is 100% certain to turn out as expected.
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Try us out for a day – No Strings attached!
Maybe you get more cyclists in the door, maybe you make anti-cyclists run for the door.
At Club La Maison in Wayne, we just built a brand new cycle studio for our members with state-of-the-art Stages equipment. So jump on a bike by yourself or with a group of friends and petal to the pumping beat of the music in our cycle classes.
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Fill out the form below to receive a free class pass, good for one trial group cycle class.
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Of course we think you’ll get your money’s worth, but don’t take our word for it. Come visit us for a day free of charge and see for yourself! Just fill out the form below to download your free guest pass…
Remember that this is all experimental. Wouldn’t it be worth showing the pricing to 10% of your visitors just to find out how they react? Posting pricing right up front might lead to a jump in lead conversion. Or not. The fact is, only data can provide those answers.
I hope this presentation has given you some direction about the type of thinking we need to here. Rather than finalize concrete designs, we need to continually brainstorm, experiment, analyze, and improve. Your website should be an evolving, organic entity that is always improving.
There are no dumb ideas for experiments. Ideas can only be proven wrong only through the findings of science.
Follow the advice in this document and your website will be a great success!