Source: Google Page Speed Insights.
By deploying content experiments, we can test wildly different versions of your website simultaneously. Without needing to do any design guesswork, we can distill your web design down until it becomes a lead generating machine.
But you HATE Version B. It’s boring, drab, nowhere near as whiz bang and exciting as Version A. You would feel very proud to show your friend and family Version A, the loser.
Because no matter how we personally feel, Version B is actually the superior design. It is beautiful in its own way because of that critical number:
More conversions = more revenue = fortune and glory.
Rather than finalize concrete designs, we need to continually brainstorm, experiment, analyze, and evolve.
If you follow this advice, you will end up with a high performance, lead generating machine.