Road Map To Success

Lessons Learned

IMPORTANT LESSONS

Why web projects fail.

You
asked for this.

The vendor
proposed this.

But you end up with

SWEET

REFRESHING

Now legal in Belarus!

Bad websites are an epidemic.

Most websites suffers from the same deficiencies:

  1. High bounce rate: When your website takes more than two seconds to load, we see a precipitous drop off in leads, called the bounce rate. Hundreds of potential leads become impatient and leave before the website ever loads. A slow website reflects poorly on a business.
  2. Low conversion rate: Conversion rate is the percentage of visitors who complete a desired action such as requesting information or making a purchase. The above mentioned bounce rate is a major factor.
  3. Unappealing design: A poorly functioning website that is not intuitive can lead to a huge drop in leads. Your website needs to be sleek, streamlined, and easy to use so that you can move your leads toward the conversion action.
  4. Poor planning: Many web developers devote zero effort in providing a success path with measurable goals for the client’s business. Without this type of evidence, how can success be determined?

Your website must load in
2.00 seconds or less

Anything longer and you are losing tons of leads!

Intershelter.com’s loads in:

0
SECONDS

OOF!

Let's have a look at those receipts...

Source: Google Page Speed Insights.

Google gives your website a score of 37 out of 100 for page speed, meaning that your website is very slow. This is impacting your bounce rate, and ultimately your conversion rate.

Your slow website is costing you money.

BUT THERE IS HOPE!

You will succeed where others have failed.

Because you know the one CRUCIAL ingredient that has been missing all along...

THE ONLY SOLUTION

SCIENCE

The one thing nobody ever tried.

How a web project usually goes down:

  1. You tell the web developer what you want.
  2. They design the website to your specifications.
  3. Everyone agrees that it looks great!
  4. Plans are made to launch the new website.

Everything went according to plan, right?

Nope!

Mistakes were already made.

The correct design is actually the one that generates the most revenue for your business. And this can only be assessed by applying the scientific method.

The correct approach 

Redesigning your website with split sample A/B experiments.

Hypothesis > Experiment > Conclusion

Instead of committing to a specific design concept up front, we need to carefully test multiple designs. We use specially developed tools to display different versions of your website to different segments of your audience. After gathering enough data, we can scientifically assess which version of your website caused the greatest increase in lead conversion rate.

By deploying content experiments, we can test wildly different versions of your website simultaneously. Without needing to do any design guesswork, we can distill your web design down until it becomes a lead generating machine.

Experimental scenario:

Version A features a large image and a tantalizing offer. Version B is less visual and offers information rather than a deal. 

Everybody in your organization LOVES version A and fully expects it to win.

But then shockingly it loses…

But you HATE Version B. It’s boring, drab, nowhere near as whiz bang and exciting as Version A. You would feel very proud to show your friend and family Version A, the loser.

Too bad, so sad.

Because no matter how we personally feel, Version B is actually the superior design. It is beautiful in its own way because of that critical number:

LEAD CONVERSION RATE 

More conversions = more revenue = fortune and glory.

The future of your website should be determined by science.

Data and analysis are the only ways to improve your revenue.

We will work with in order to scientifically determine the correct content for your website. Our goal is to increase your leads and revenue above all other factors.

And with every iteration

we check the lead conversion rate for a winner

SCIENCE

makes failure impossible.

When changes are backed by evidence, you can make no mistakes.

InterShelter

We Shelter the World

In conclusion....

Rather than finalize concrete designs, we need to continually brainstorm, experiment, analyze, and evolve. 

If you follow this advice, you will end up with a high performance, lead generating machine.

But if you still don't want to do this scientifically...

I'll bring the Bepis! 

Preferred over Conk!

So whenever you’re ready…

Let’s get into the lab!

Basic

4 Months of Service
$ 7,800
00
($1,950 per month)
  • SEO Analysis
  • Website Redesign
  • Lead Conversion Analysis
  • Data-driven Improvements
  • Regular Reporting
  • Marketing Consultation
Please contact Jim Berlin for further information.

Road King Package

12 Months of Service
$ 22,200 ($1,850 per month)
  • SEO Analysis
  • Website Redesign
  • Lead Conversion Analysis
  • Data-driven Improvements
  • Regular Reporting
  • Marketing Consultation
Please contact Jim Berlin for further information.
Popular

Premium

6 Months of Service
$ 11,400 ($1,900 per month)
  • SEO Analysis
  • Website Redesign
  • Lead Conversion Analysis
  • Data-driven Improvements
  • Regular Reporting
  • Marketing Consultation
Please contact Jim Berlin for further information.
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